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PROJECT
OVERVIEW
OVERVIEW
Solutyo empowers manufacturers to discard paper sheets and track production to the minute with their software. The technology was there, but it remained hard to grasp. Baryon redefined the brand strategy before designing the entire website. By aligning the message with the design, we shed the necessary light to turn this complex offer into a commercial no-brainer.
TESTIMONIAL
“We shifted from a mere technical showcase to a genuine conversion engine. They streamlined our niche complexity to focus entirely on value and client pain points.”
VINCENT LAMBERT
CEO, Solutyo
WORk
CONTEXT
The MES (Manufacturing Execution System) market is saturated with gray, austere tools. Solutyo had the technology to disrupt the sector, but their image reflected that of a standard technical vendor. The goal was clear: stop being perceived as just software, and become an indispensable productivity partner.
strategy
We deployed a three-phase strategy. First, the brand strategy aligned the perceived value with the product's actual quality. Next, this vision dictated the website’s architecture, designed as a sustainable conversion asset. Finally, this foundation enabled the deployment of ads, perfectly synchronizing the brand’s power with its growth objectives.
DIGITAL ARCHITECTURE
The website was crafted as the brand’s keystone, essential for aligning communication with their new industrial standard. It finally projects an image worthy of their target audience. This new foundation also drives performance : the architecture integrates dedicated landing pages to host ad campaigns, turning this newfound credibility into a tangible acquisition lever.
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