PROJECT
OVERVIEW
OVERVIEW
With over €12 million invested for clients and 200 properties secured, Linka Immobilier boasted market-leading metrics, but an image that was out of sync with its affluent target audience. The challenge wasn't to create trust, but to visually embody it. Baryon restructured the offer into a unique, radical proposition before designing a conversion-led landing page. We transformed recognized expertise into a digital brand built for scale.
TESTIMONIAL
“What I valued most about Baryon was their ability to quickly grasp my positioning and translate it into a design that is simultaneously aesthetic, clear, and conversion-focused.”
Pierre-Louis JACOTTIN
CEO, Linka Immobilier
WORk
CONTEXT
Linka Immobilier holds market-leading metrics. Facing a demanding, high-net-worth investor base, the brand image must reflect this mastery instantly. The challenge was to bridge the gap between the power of their numbers and their digital presence.
strategy
To convince this selective clientele, we opted for strategic focus. We merged previous offers into a single value proposition, centered exclusively on benefits and reassurance. This unification strengthens the message and eliminates reading friction. It positions Linka Immobilier as the obvious and essential partner for securing real estate investments.
DIGITAL ARCHITECTURE
This brand strategy is embodied in a landing page designed specifically to capture and convert. The page architecture meets the imperatives of modern acquisition: speed, fluidity, and persuasion. Every section reinforces Linka Immobilier’s authority and systematically guides the user toward booking a meeting.
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