Cendres

The accounting market is often confined to compliance and administration. Cendres holds a more ambitious vision: numbers are worthless without the leader's posture to interpret them. The challenge was to embody this conviction. We had to move away from a fragmented, "à la carte" service list to establish a new category of support, where financial performance and mental clarity are inseparable.

To embody this duality, we executed a radical unification of the offer. Rather than juxtaposing technical services with coaching sessions, we fused them into a unique steering methodology. The brand overhaul defined a singular territory, capable of speaking with equal credibility about financial sheets and strategic decision-making. This coherence positions Cendres as a partner apart from the masses, perfectly understanding its target's stakes.

This strategic fusion comes to life digitally. We designed the website as the convergence point between these two universes. The information architecture guides the visitor from financial pain points to managerial solutions, demonstrating the synergy of both approaches. The design and UX materialize this promise of innovation, offering a crystal-clear reading of a complex offer to convince decision-makers seeking growth.